Both Sides of the Table
DECEMBER 13, 2010
In other words, in a strong market even turkeys can fly. During the down market they were able to double down on recruiting, sales, outsourcing, new market entries and marketing (yes, with Tiger ads ). The things that always differentiated Accenture? In a strong wind, even turkeys can fly. That had never occurred to me.
YoungUpstarts
AUGUST 4, 2014
Spanning halfway round the globe – from Turkey to the United Arab Emirates to India, South East Asia and China – the book brings one on a fascinating tour of the complex business characteristics governing our neck of the woods. Asian Companies Going Global. In an interesting twist, Chinese companies are now buying Western firms.
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Cracking the Code
OCTOBER 5, 2012
Think “differentiation” eCommerce is not a cheap journey: be prepared! The Accel 5 mantras of e commerce in Turkey from Philippe Botteri. I summarized these learnings into 5 “Mantras” that are developed in the presentation embedded below: “Me too” is not enough: don’t be the 50 th private shopping club or Groupon clone.
Duct Tape Marketing
AUGUST 16, 2023
06:12] Today we don’t have any way to stand out in the market or way to differentiate ourselves from our customers. I don't wanna help you sell beef Turkey, So I kind of turned them down, but I told 'em the reason why. Marketing and sales is always almost presented as one and the same for a company.
Up and Running
MAY 28, 2015
That’s the sales forecast, the spending forecast and the cash flow. What taglines are you using to differentiate yourself from other people, other businesses that might be similar. You want to show that, and investors need to see the scale of a business that have to do with your sales forecast. It is not a document.
Both Sides of the Table
JULY 6, 2015
Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. In sales we often call these USPs (I wrote about them here: Unique Selling Propositions ).
Up and Running
MARCH 20, 2019
With restaurants, as with most businesses, there is no single right way to do a sales forecast. The best sales forecast method will vary according to how you manage information, how much past data you have access to, and what special factors drive your business. From base case to sales forecast.
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