YoungUpstarts

AUGUST 24, 2020

SEO, or Search Engine Optimization, is one such domain that is dotted with misinformation. Since we believe that prevention is better than cure, here’s a lowdown on some of the worst SEO advice doing the rounds over the internet. SEO is a One-Time Thing. Get Your Keyword Stuffing Game On – That’s SEO.

SEO 147

SEO Semantic Web Development Engineer 147

YoungUpstarts

FEBRUARY 1, 2020

Expertise, Authority, Trust (or E-A-T) has been in the SEO lexicon for some time, but since ranking well on Google search engine results pages (SERPs) is becoming more difficult, it is now featuring more prominently in a wide range of strategic SEO discussions. Why is E-A-T so important to SEO?

SEO 165

SEO Semantic Search Audience 165

ConversionXL

OCTOBER 27, 2020

Somehow, it’s been referred to as “passage-based indexing” throughout the web, even in articles that claim it’s not an indexing change: This matters because indexing and ranking are different stages in the process of generating search results. We're not indexing passages independently of web pages. This is a ranking change.

Algorithm 174

Algorithm Search Matching SEO 174

Duct Tape Marketing

MAY 9, 2017

And so it kind of goes hand-in-hand with the knowledge panel it’s just the knowledge panel for semantic knowledge as opposed to physical entities when it comes to local. So there’s certainly — I think in terms of SEO, it’s absolutely a discipline within SEO that is gaining — gaining prominence.

Search 31

Search Technical Review SEO Small Business 31

ConversionXL

MARCH 30, 2015

Translation for lead gen web design: Always tell your buyers where they are when navigating your site. This is not only SEO good practice, it is also a good user experience practice. Translation for lead gen web design: use phrases and words that your buyers are already thinking about and eliminate jargon.

B2B 48

B2B Web Design B2C 48

ConversionXL

SEPTEMBER 6, 2018

Sitelinks appear below the main link for a “navigational” query , or “one in which the user is looking for a specific web site, rather than information from a web page.” Choose informative, semantically varied anchor text. How do search engines choose sitelinks? About 18% of all queries qualify as navigational queries.

Curation 100

Curation Conversion Search Mobile 100