Both Sides of the Table
MARCH 21, 2010
As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. Future investors aren’t likely to mind that you had a PBW program because the dilution will be taken before they invest.
Both Sides of the Table
SEPTEMBER 28, 2013
In the startup journey if you have success in your early product launches, fund raising and PR you’re likely to get “inbound interest” from likely acquirers. Good press and industry mojo wasn’t enough to overcome the financial metrics of the business and the offers came in at more like $10 million. It was not.
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Rob Go
JUNE 10, 2013
If you hire PR people, resist their desire to control all the contact. Worry more about making sure you pass than an extra point of dilution. Share results (financial and key metrics) with the company every month. When working on a deal—raising money, trying to get a partnership, etc.—it’s Schleps are good. Listen to everyone.
crowdSPRING Blog
SEPTEMBER 5, 2014
The Pernicious Effect of Dilution in SaaS: The Cold, Hard, Bloody numbers | saastr – crowdspring.co/W6Bwqs. Benchmarking Hubspot’s S-1: How 7 Key SaaS Metrics Stack Up – crowdspring.co/1qlwWRG. How to Market Test a New Idea | Harvard Business Review – crowdspring.co/1vSai6S.
crowdSPRING Blog
DECEMBER 13, 2018
There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. Start by defining what metrics are important.
This is going to be BIG.
JANUARY 6, 2017
If you don't go out of your way to not only create an outbound recruiting process, but track its metrics, you'll be fishing in only half the lake, or less. The area I see the worst underhiring is in marketing--where the first hire has likely not done more than pitch for PR or worked a few years at an agency. 3) They run out of leads.
Occam's Razor
FEBRUARY 7, 2022
Don’t test for a vanity metric. You immediately total that up and proudly start a PR campaign stating that the experimentation program added $15 mil in revenue. Accommodate for this reality in your PR campaign. But, you can plan smart: Test significant differences. Don’t test on 5% of the site traffic. Test one: +$1 mil.
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