Digital Elite Camp 2019 Recap: Takeaways from Every Speaker
ConversionXL
JUNE 19, 2019
The goal of display marketing is to change the perception of the user. For users who haven’t converted, we still have the delta between the propensity to convert to give us the value of a visit. Behavior (Friction): User testing is a great way to study behavior. User motivation/goals: Segments tell us just who we’re talking to.
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