ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The inability to retarget video viewers doesn’t preclude lead generation. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Like SEO, demand generation is a long game.

Demand 124

Demand B2B Distribution Channel 124

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

MARCH 3, 2017

The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. On the other hand, if a content piece is going viral, it means it’s resonating with your audience. We can’t emphasize enough on the importance of tracking leads.

Marketing 28

Marketing Metrics Clickthrough Analytics 28