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Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. You should determine exactly what it is you are trying to accomplish through public relations efforts and then measure your progress towards that goal. 2,500 Twitter followers?

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Twitter Link Roundup #150 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

SaaS products aren’t viral – [link]. Download Free Online eBooks for Web Designers and Developers – DesignModo - [link]. Fatherpreneurship: How to be a Successful Father and Entrepreneur - [link]. Avoid the 50/50 co-founder model – here’s why – [link]. Want to get a job at a startup? Show them WHY.

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How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris

View from Seed

If you’re building a product that can grow virally—a social network, for example—brand is almost certainly less important at launch than product. It’s easy for people to download and open something if its free and easy. On one hand, the latter product might grow more virally because these products lend themselves to that.

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Small Business and Social Marketing: Time for an Audit?

crowdSPRING Blog

These are the companies that do the very best job engaging customers via the SM channels, creating viral content, and building strong word-of-mouth through their use of SM. Related to those goals, are the metrics that will allow you to determine whether or not you are succeeding.

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The 4 Commitments To Grow Your Reach Online

Duct Tape Marketing

This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. You know, that's why, you know, you see kind of a, a viral sensation happen and someone has a big following.

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5 Social Media Lessons Gleaned from a New SMB Study

Duct Tape Marketing

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Frank Strong , director of Public Relations, Vocus – Enjoy! An aspiration of a quick hit that goes viral and leads to instant sales is setting you up for disappointment. There is no shortage of social media advice.

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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Public Relations Category on Duct Tape Marketing. Further Reading.