Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. Do you have your own tips or resources for public relations?

How Small Business Owners Handle a PR Crisis in the Age of Viral Content

Inc Startups

Public RelationsEven the smallest incident can derail your entire business.

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Trending Sources

3 Steps to Becoming a Networking Ninja

crowdSPRING Blog

Michelle Garrett of Garrett Public Relations says: Small business owners need to do more networking to make more contacts, not only for possible referrals, but as resources and even as friends you can turn to when you have a question or problem related to your business.

7 Ways Brands Can Connect with Social Media Messaging

Duct Tape Marketing

Finding trending stories and videos that make an emotional impact is relatively easy. Sharing just any viral post or video might earn shares and a little bump in traffic, but that doesn’t help you with your messaging. Public Relations Social Media Kerry Creaswood

Twitter Link Roundup #268 – Pristine Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Using PPC Marketing to Make Content Go Viral: Here’s How It Works crowdspring.co/1InOIwn. Related posts: Twitter Link Roundup #191 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Things PR Pros Hate to Hear from Clients

Duct Tape Marketing

When I was a TV reporter, I worked with many public relations firms. How can we make a viral video?”. Viral videos just happen. If there was a formula to it, everyone would have one and they would not be viral. No one really knows how to create a viral video.

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Twitter Link Roundup #269 – Impeccable Resources for Small Business, Startups, and Design!

crowdSPRING Blog

This video shows how easily your productivity, whether work or leisure related can quickly be undermined by those we love most. Read The Fine Print Before You Use Microsoft’s Viral Age-Guessing Tool crowdspring.co/1FSoMIx.

Twitter Link Roundup #260 – Fresh Baked Resources for Small Business, Startups, and Design!

crowdSPRING Blog

The Secrets Of Writing Smart, Long-form Articles That Go Absolutely Viral crowdspring.co/17YlCF6. Related posts: Twitter Link Roundup #187 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

When social media goes bad: a cautionary tale.

crowdSPRING Blog

Although that campaign pre-dated the rise of the social media, it is a great and early example of the viral effect that can sometimes occur with a fresh new campaign. Photo: Virginia Guard Public Affairs.

Twitter Link Roundup #278 – Freaky Good Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Boost Your Chances of Going Viral on YouTube [link] crowdspring.co/1HdNBO8 Related posts: Twitter Link Roundup #187 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Twitter Link Roundup #123 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Marketing the Viral Effect and Not-for-Profit Gold – [link]. Related posts: Twitter Link Roundup #102 – Small Business, Social Media, Design, Copywriting, Marketing And More.

Twitter Link Roundup #181 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link]. Related posts: Twitter Link Roundup #179 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Twitter Link Roundup #214 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

7 Things Marketers Can Learn From 2,616 Viral Headlines. Related posts: Twitter Link Roundup #212 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Twitter Link Roundup #170 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

How did Internet Explorer get to be so bad (relative to Chrome, Safari, and Firefox)? ViralSearch: Identifying and Visualizing Viral Content – [link]. Related posts: Twitter Link Roundup #162 – Small Business, Social Media, Design, Copywriting, Marketing And More.

Twitter Link Roundup #125 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution – [link]. Related posts: Twitter Link Roundup #91 – Small Business, Social Media, Design, Copywriting, Marketing And More.

Twitter Link Roundup #221 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Interesting Facebook post on the viral potential of rumors … The strange truth about fiction – crowdspring.co/1rJBrCv. Related posts: Twitter Link Roundup #220 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Twitter Link Roundup #121 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The Illustrated Anatomy of a Viral Pinterest Scam – [link]. Related posts: Twitter Link Roundup #92 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more!

DIY Branding, Self-published Fame, and Romantic Trolls

crowdSPRING Blog

Related posts: Personal branding in a world of meat. 5 great viral marketing campaigns (and what small businesses can learn from them!). Amanda Hocking is a star of the publishing world. Last year she signed a 4-book, $2 million dollar deal with St.

Twitter Link Roundup #152 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

7 Social Media Mistakes that Can Keep Your Content from Going Viral - [link]. Related posts: Twitter Link Roundup #145 – Small Business, Social Media, Design, Copywriting, Marketing And More.

Super Bowl Advertising – Tor Myhren

Start Up Blog

Postgame is where digital and viral take over, exponentially increasing the value of a Super Bowl ad with each additional view, comment, blog posting and Twitter comment. entrepreneurship Advertising blogging blogs brand investment brands campaigns creativity digital footprints entrepreneurs grey advertising media PR Public relations social media startups Super Bowl Super Bowl Advertising television Tor Myhren web 2.0

Twitter Link Roundup #197 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Five characteristics of a viral product – crowdspring.co/1aa5ZGk.

Twitter Link Roundup #150 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

SaaS products aren’t viral – [link]. Good background about what led to this … Newsweek Will Cease Print Publication at End of Year - [link]. Newsweek turns to digital-only publication – [link]. Related posts: Twitter Link Roundup #146 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

Small business and social good: some tips on doing the right thing

crowdSPRING Blog

The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have.

[Review] The Book of Business Awesome/The Book Of Business UnAwesome

YoungUpstarts

They highlight positive and negative examples of what worked – and sucked – in the fields of social media, PR, customer service, HR, branding and other related areas. Have you wondered what works (and doesn’t) in Facebook?

Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand

crowdSPRING Blog

Great politicians are masters at this, they understand well how to make a point, back it up, and illustrate it so that the audience can relate. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups.

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Twitter Link Roundup #154 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Can enterprise SaaS products be viral? Print Publications Combined [CHART] – [link]. Related posts: Twitter Link Roundup #153 – Small Business, Social Media, Design, Copywriting, Marketing And More.

Viral Growth

Launching Tech Ventures

Thursday, February 3, 2011 Viral Growth by Andrew Perlmutter Lean startup theory makes viral growth seem like the simplest piece of building a large-scale business from scratch. Viral growth. pumps in a lot of cash), and viral growth happens.

Achieving Virality Is Hard

Launching Tech Ventures

I believe achieving virality even in the first 2 categories is a complex task. What can you do to boost viral growth? Build virality into the product Expanding on David Skok’s viral coefficient equation (K): K = (% of users that send invites) * avg. #

Virtual Virality

Launching Tech Ventures

Saturday, February 12, 2011 Virtual Virality by Natasha Prasad In the summer of 2009, Zynga launched Farmville, an unglamorous, copycat game that no one could have predicted would one day become the most popular application on Facebook. So how do you make your site viral?

5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. The Obama campaign and viral video. Many contributed to this viral effect, both from inside the official campaign and from without.

Small Business and the Death of Newspapers

crowdSPRING Blog

An important part of your overall marketing strategy is public relations. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). Lean Marketing: Public Relations strategies for small businesses and startups.

25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

Lyda Mclallen has worked in the marketing and publishing industry for the past 4 years in a variety of positions including publicity and event planning. . Click on the “trending now” tab and you can also see which articles are going viral across the web.

How Smart Companies Use PR to Get the Word Out

Inc Startups

It needs marketing, promotion, advertising--a viral wildfire that sweeps across the nation, and even oceans. Companies with plenty of cash can launch real marketing campaigns, and hope they go viral. Public Relations. You can go viral as fast as the story does.

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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Public Relations Category on Duct Tape Marketing.

No One Reads Your Press Releases

Mark Birch

If you haven’t captured their interest to write about your startup, then a press release is certainly not going to move the meter on generating viral exposure. SEO bloggers business marketing media press press release Promotion Public relations Social media

The Single Most Potent Marketing Tactic of All

Duct Tape Marketing

Referral Marketing – This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Public Relations – This includes activities aimed at receiving coverage in traditional media outlets.

6 Keys to Excellent Content Marketing

Inc Startups

Your content is a very public reflection of your company. Have viral features built in. There are a couple of ways to help make your content go viral. High-impact content is the best tool for moving customers through the sales process. If it''s done right.

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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

This usually means you have a high lifetime value and it’s relatively cheap to acquire customers. Content marketing is a centralized channel that also has overlap with others, such as SEO, social media, and public relations. Virality and Referral. Virality.

How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris

View from Seed

If you’re building a product that can grow virally—a social network, for example—brand is almost certainly less important at launch than product. It still involves a deep focus on brand, and good tactical execution—you just do it yourself, and not with an agency or a public relations expert.

Facebook, Cookies, and Marketing: How To Prevent Your Small Business From Stagnation

crowdSPRING Blog

Yet this still wasn’t widespread enough for long term success, so he allowed Facebook to be used by high school students, and eventually by the general public. Since his product was so relevant to many people, Facebook kept pulling in more potential users with related products.