Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. Do you have your own tips or resources for public relations?

Want to Pull a Viral PR Stunt? Take a Lesson From a Company Best Known for Kosher Wine

Inc Startups

Public RelationsComedian, movie star, and SNL alumnus Adam Sandler hasn't responded to Manischewitz's offer yet--meaning a Passover song to match his Hannukah song isn't confirmed. That hasn't stopped the PR campaign from working.

How Small Business Owners Handle a PR Crisis in the Age of Viral Content

Inc Startups

Public RelationsEven the smallest incident can derail your entire business.

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Viral Growth

Launching Tech Ventures

Thursday, February 3, 2011 Viral Growth by Andrew Perlmutter Lean startup theory makes viral growth seem like the simplest piece of building a large-scale business from scratch. Viral growth. pumps in a lot of cash), and viral growth happens.

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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. The Obama campaign and viral video. Many contributed to this viral effect, both from inside the official campaign and from without.

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Things PR Pros Hate to Hear from Clients

Duct Tape Marketing

When I was a TV reporter, I worked with many public relations firms. How can we make a viral video?”. Viral videos just happen. If there was a formula to it, everyone would have one and they would not be viral. No one really knows how to create a viral video.

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Cause Marketing on Ice

crowdSPRING Blog

Right now, today, appearing in virtually every corner of the the internet you can be find my neighbor’s video along with thousands of others and witness one of the most successful, most impressive viral media campaigns of all time.

3 Steps to Becoming a Networking Ninja

crowdSPRING Blog

Michelle Garrett of Garrett Public Relations says: Small business owners need to do more networking to make more contacts, not only for possible referrals, but as resources and even as friends you can turn to when you have a question or problem related to your business.

Customer Experiences Go Viral on Social Media Platforms

Duct Tape Marketing

Within hours, your response to your disgruntled customer can go viral—even obtaining national attention (something you definitely don’t want). Customer Experiences Go Viral on Social Media Platforms is a post from: Small Business Marketing Blog from Duct Tape Marketing.

Twitter Link Roundup #268 – Pristine Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Using PPC Marketing to Make Content Go Viral: Here’s How It Works crowdspring.co/1InOIwn. Related posts: Twitter Link Roundup #191 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Twitter Link Roundup #278 – Freaky Good Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Boost Your Chances of Going Viral on YouTube [link] crowdspring.co/1HdNBO8 Related posts: Twitter Link Roundup #187 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Twitter Link Roundup #249 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Not All Viral Videos Are Good Content Marketing – crowdspring.co/12NPqSc. Related posts: Twitter Link Roundup #248 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More. One Direction without autotune. ‘Nuf said.

[Review] The Book of Business Awesome/The Book Of Business UnAwesome

YoungUpstarts

They highlight positive and negative examples of what worked – and sucked – in the fields of social media, PR, customer service, HR, branding and other related areas. Have you wondered what works (and doesn’t) in Facebook?

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When social media goes bad: a cautionary tale.

crowdSPRING Blog

Although that campaign pre-dated the rise of the social media, it is a great and early example of the viral effect that can sometimes occur with a fresh new campaign. Photo: Virginia Guard Public Affairs.

Twitter Link Roundup #269 – Impeccable Resources for Small Business, Startups, and Design!

crowdSPRING Blog

This video shows how easily your productivity, whether work or leisure related can quickly be undermined by those we love most. Read The Fine Print Before You Use Microsoft’s Viral Age-Guessing Tool crowdspring.co/1FSoMIx.

Twitter Link Roundup #260 – Fresh Baked Resources for Small Business, Startups, and Design!

crowdSPRING Blog

The Secrets Of Writing Smart, Long-form Articles That Go Absolutely Viral crowdspring.co/17YlCF6. Related posts: Twitter Link Roundup #187 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

No One Reads Your Press Releases

Mark Birch

If you haven’t captured their interest to write about your startup, then a press release is certainly not going to move the meter on generating viral exposure. SEO bloggers business marketing media press press release Promotion Public relations Social media

Small business and social good: some tips on doing the right thing

crowdSPRING Blog

The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have.

Twitter Link Roundup #214 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

7 Things Marketers Can Learn From 2,616 Viral Headlines. Related posts: Twitter Link Roundup #212 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Twitter Link Roundup #221 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Interesting Facebook post on the viral potential of rumors … The strange truth about fiction – crowdspring.co/1rJBrCv. Related posts: Twitter Link Roundup #220 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Twitter Link Roundup #170 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

How did Internet Explorer get to be so bad (relative to Chrome, Safari, and Firefox)? ViralSearch: Identifying and Visualizing Viral Content – [link]. Related posts: Twitter Link Roundup #162 – Small Business, Social Media, Design, Copywriting, Marketing And More.

Twitter Link Roundup #197 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Five characteristics of a viral product – crowdspring.co/1aa5ZGk.

Twitter Link Roundup #154 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Can enterprise SaaS products be viral? Print Publications Combined [CHART] – [link]. Related posts: Twitter Link Roundup #153 – Small Business, Social Media, Design, Copywriting, Marketing And More.

Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand

crowdSPRING Blog

Great politicians are masters at this, they understand well how to make a point, back it up, and illustrate it so that the audience can relate. Related posts: Lean Marketing: Public Relations strategies for small businesses and startups.

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Twitter Link Roundup #181 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link]. Related posts: Twitter Link Roundup #179 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More.

Buzzwords and the Paradox of Credibility

crowdSPRING Blog

Who cares if you have a ground-breaking or viral product if every single other company claims to have a ground-breaking or viral product? Tags: Strategy business marketing social media start-up tips buzzwords pr public relations small business smallbiz startup

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Buzzwords and the Paradox of Credibility

crowdSPRING Blog

Who cares if you have a ground-breaking or viral product if every single other company claims to have a ground-breaking or viral product? Tags: Strategy business marketing social media start-up tips buzzwords pr public relations small business smallbiz startup

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Small Business and the Death of Newspapers

crowdSPRING Blog

An important part of your overall marketing strategy is public relations. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). Lean Marketing: Public Relations strategies for small businesses and startups.

Twitter Link Roundup #123 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Marketing the Viral Effect and Not-for-Profit Gold – [link]. Related posts: Twitter Link Roundup #102 – Small Business, Social Media, Design, Copywriting, Marketing And More.

Twitter Link Roundup #152 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

7 Social Media Mistakes that Can Keep Your Content from Going Viral - [link]. Related posts: Twitter Link Roundup #145 – Small Business, Social Media, Design, Copywriting, Marketing And More.

DIY Branding, Self-published Fame, and Romantic Trolls

crowdSPRING Blog

Related posts: Personal branding in a world of meat. 5 great viral marketing campaigns (and what small businesses can learn from them!). Amanda Hocking is a star of the publishing world. Last year she signed a 4-book, $2 million dollar deal with St.

Twitter Link Roundup #125 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution – [link]. Related posts: Twitter Link Roundup #91 – Small Business, Social Media, Design, Copywriting, Marketing And More.

Super Bowl Advertising – Tor Myhren

Start Up Blog

Postgame is where digital and viral take over, exponentially increasing the value of a Super Bowl ad with each additional view, comment, blog posting and Twitter comment. entrepreneurship Advertising blogging blogs brand investment brands campaigns creativity digital footprints entrepreneurs grey advertising media PR Public relations social media startups Super Bowl Super Bowl Advertising television Tor Myhren web 2.0

5 historic billboard campaigns (or everything old is new again)!

crowdSPRING Blog

Billboards and outdoor advertising have been around for almost 150 years now and in many ways are precursors to, and cousins of, today’s online campaigns, both paid and viral.

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Twitter Link Roundup #53 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The Beauty Of Public Signage: Photo Contest Results – [link]. New OK Go Video – White Knuckles (Have these guys mastered full-proof viral videos?) – [link].

Twitter Link Roundup #52 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

5 great viral marketing campaigns (and what small businesses can learn from them!) – [link]. 5 great viral marketing campaigns (and what small businesses can learn from them!) – [link].

Twitter Link Roundup #56 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

12 Creative Design Ideas That Went Viral (And The Lessons You Can Learn) – [link]. 12 Creative Design Ideas That Went Viral (And The Lessons You Can Learn) – [link].

Twitter Link Roundup #51 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

There, I Said It: Screw Viral Videos – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

Twitter Link Roundup #150 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

SaaS products aren’t viral – [link]. Good background about what led to this … Newsweek Will Cease Print Publication at End of Year - [link]. Newsweek turns to digital-only publication – [link]. Related posts: Twitter Link Roundup #146 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing.

Twitter Link Roundup #121 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The Illustrated Anatomy of a Viral Pinterest Scam – [link]. Related posts: Twitter Link Roundup #92 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more!