A Guide to Reputation Management: Build an Audience of Superfans
ConversionXL
NOVEMBER 24, 2021
79% of consumers trust an online review as much as they would a recommendation from a friend. And 94% of shoppers state that just one bad review has convinced them not to buy from a company. Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online.
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