Tue.Nov 22, 2022

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance


Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. But to turn data into insights and money, it’s not enough to simply collect information. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance.

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Spotting Opportunities; The Startup Journey of Catherine Mandungu

The Startup Magazine

Catherine Mandungu is the founder of Think RevOps , a company that began as the pandemic was brewing. She realised the revenue operations market was booming, especially within the tech industry, and therefore wanted to explore what is largely an untapped market within the UK and Europe. Finding a foothold in an often-unexplored area is difficult, but Catherine knew she could become a pioneer.

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Book speedwriting?

deal architect

I asked followers on LinkedIn how they would use 4 months of sabbatical credits like I have accumulated over two decades at Deal Architect. I got plenty of suggestions including this from Andre Blumberg, CIO at Hong Kong based CLP.

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An Action Plan For Embracing Change

Duct Tape Marketing

An Action Plan For Embracing Change written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Feifer. In this episode of the Duct Tape Marketing Podcast , I interview Jason Feifer. Jason Feifer is the editor-in-chief of Entrepreneur magazine and the author of the book — Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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Simple Workplace Strategies To Improve Teamwork And Effectiveness 


Looking for ways to build your company's teamwork? Here are seven teamwork strategies to aid improve your team. . The post Simple Workplace Strategies To Improve Teamwork And Effectiveness appeared first on Young Upstarts.

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Gust Educational Resources for Founders and Startups


Throughout the years of developing Gust.com and Gust Launch, we recognized a common pain point in the startup journey. Founders, the passionate entrepreneurs pouring all of their efforts into building their ventures, had questions about how to properly set up their startups. They ask those early questions: What should we be doing? How do we set it up?

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“There is magic in the trying and learning and trying again. but any unprocessed PTSD will come back to haunt you” Avni Patel Thompson on the Superpowers Of Second Time Founders

Hunter Walker

Sometimes you meet a founder during a startup pitch and you just know you’re going to be friends, regardless of whether they take your money or not. Avni Patel Thompson is one of those people. And I was right! So when writing about Second Time Founders, Avni came to the top of my list. We’ve talked often about this topic and a quick interview turned into the thoughts below (and you can get amazing essays on startup life from her free Substack newsletter ).

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Hosting Business Meetings and Events

Women Entrepreneurs Can

When you run a business, you’re going to naturally find yourself with a lot on your plate. You’re going to have to oversee every single process – from product development to marketing and order fulfillment – to ensure that everything goes according to plan. Of course, as long as you’ve taken the right steps, your hard work should pay off.

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Unreliable people

Spencer Fry

Disclaimer: This doesn’t have anything to do with anyone at my company, but it certainly would if we ever employed anyone who behaved this way. When I was younger, I shrugged off unreliable people as part of life. But as I inch closer to 40 years old, I notice that I’m rapidly losing my patience for unreliability. If you say you’re going to do something, do it.

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7 Tips for Buying the Right Machinery for Your Business

Women Entrepreneurs Can

Buying the right machinery for your business is crucial. It can be fairly challenging to figure out what is and is not needed. Plus, the machinery you choose to buy for your business can increase your career longevity as your tools and machines can immediately increase productivity, new products and open up a world of opportunities. . Like any part of your business, the decisions you make to purchase a machine will impact your business.

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Social Media Traffic: How Does It Compare to Organic SEO Traffic?

Women Entrepreneurs Can

Nearly every business understands the need for creating an online presence so customers can access the products or services being sold. However, simply having a website does not mean potential customers will see it. Driving customers to a website is a necessary aspect of doing business online. However, it can be difficult to choose the best social media or SEO strategies to drive traffic to the site.