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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. Participants were told that the plump chicken was a natural chicken, and the thin chicken was genetically engineered. Most people do online research and compare different options.

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Positioning Your Brand in the Covid Era

ReadWriteStart

55-65-year-olds were the most drawn to historied and trusted branding, with almost twice as many participants preferring this option compared to innovative brand names. Men were found to have little to no preference in siding with trusted brand names compared to those that are innovative. No name is a magic bullet, after all.

eCommerce 176
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Startup Equity For Employees

www.payne.org

Ive seen companies with $75m of preference, and very frustrated common stockholders that realize the company needs to get acquired for $100m or more for them to start making any money. (To To keep things simple, Ive omitted many details for preferred stock, such as "participating preferred" mechanisms.

Equity 56
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5 Principles of Persuasive Web Design

ConversionXL

Participants were told that the plump chicken was a natural chicken, and the thin chicken was genetically engineered. The researchers informed half of the participants that natural chickens were healthy but less tasty, and genetically engineered chickens were tasty, but less healthy. Image source.

Web 134
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How to Divide Equity to Startup Founders, Advisors, and Employees

thinkspace.com

Lead Engineer 0.5 - 1. 5+ years Experience Engineer 0.33 - 0.66. Manager or Junior Engineer 0.2 - 0.33. I am being offered a single digit percentage of outstanding shares, which I believe is based on the founder’s application of a share distribution as though I am in a CTO or a Director Of Engineering role.

Equity 62
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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

Participants were told that the plump chicken was a natural chicken and that the thin chicken was genetically engineered. Researchers informed half the participants that natural chickens were healthy (but less tasty) and genetically engineered chickens were tasty (but less healthy). Do we make rational buying decisions?

Customer 132