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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. Engineers initially failed to understand the new possibilities of the new paradigm. I used to think that the success of my last startup was due to our software quality, thought leadership, patents, etc.

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How to Raise Prices for Existing Customers

ConversionXL

Price Intelligently recommends one to two price changes each year : The companies we’ve seen with the most success with revenue and adoption are reviewing pricing at least once per quarter and making tweaks or changes every 6 to 9 months. This is the worst-case scenario: You need to reverse-engineer a consumer benefit to meet business goals.

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Twitter Link Roundup #284 – Late Summer Resources for Small Business, Startups, and Design!

crowdSPRING Blog

But back now to reality, and I some small measure of redemption, because it’s time for the set of links and articles that we shared with you over the past week on our crowdSPRING Twitter account (as well as my own Twitter account )! Hypnotizing Doodles Show The Beautiful Side Of Coding crowdspring.co/1TlzwSp. crowdspring.co/1fcVKcv.

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After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

A study in the Harvard Business Review noted that increasing customer retention by 5% can generate a 25%-95% increase in profit. However, what really matters is the ease of the redemption process and the rewards available. Virtual training academy Treehouse teaches beginners coding, app development, and business skills.

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How and Why You Should Validate Your App Idea Before You Build

Up and Running

The end user of the application was those who recycled, however, the recycling and reward redemption process required partnerships with recycling facilities, local businesses, and government agencies. They looked for reviews, social interactions, and recommendations. Those partners paid for a membership with Recycler Spotter.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

If you are spending "a lot" on AdWords and AdCenter, this can be a excellent add on to track conversions offline due to your Search Engine Marketing (SEM) campaigns. Use unique prices, promotions, coupons etc in your online marketing and then track the redemption of these through your offline (phone or retail) channels.

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