[Review] The Rise Of The New East
AUGUST 4, 2014
In a sweeping expose on the dynamic forces shaping the “New East”, Ben Simpfendorfer’s “ The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity ” provides an in-depth view of how the economic resurgence of Asia and the Middle East are changing global markets. Asian Companies Going Global. Beneficiaries include ASEAN mainland cities like Thailand, Myanmar, Laos, Cambodia and Vietnam.