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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

. $1/mo means you can’t afford customer service and it must incrementally free to run the technology behind it, both of which have implications for the sort of product you have to build (e.g. simple enough to be self-service). 10/mo means people see you as a cheap version of something else, but still expect a phone number.

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

Study the Sales Learning Curve and Only Invest behind Success (more.) The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning!

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The easiest path to growth and profit is up: why startups should focus on the long-tail

Version One Ventures

Zendesk initially focused on tech startups and now has more than 30,000 clients including global giants like Disney and Vodafone. In addition, by focusing on selling to smaller companies in the long tail, you’ll benefit from shorter sales cycles. This will enable you to build a community of loyal, passionate customers.

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Cracking The Code: Impact of the recession on SaaS.

Cracking the Code

However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. Global warming: a plague for humanity? Global Warning!

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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Cognism’s Global Head of Demand Generation, Liam Bartholomew, shares the paid media strategy that helped lead to their 3X revenue increase: Stage 2: Identify buyer personas.

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10 Tips for Enterprise Software Startups

ReadWriteStart

Bernard is based in New York, was born in Berlin, has lived in and started companies in Asia and Europe as well as America; he is comfortable with globalization. The global economy is currently going through a " perfect storm" of change , so we can expect even more creative destruction than normal. So VCs will need to invest.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.