Green Management Non-Compete PPC 
Occam's Razor
JULY 1, 2013
But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). I understand.
Occam's Razor
OCTOBER 31, 2011
Making that green graph useless. For bonus points you can analyze Mobile Search traffic performance with Mobile Non-Search traffic performance. Problem one is that "red" denotes "good" in this case and "green" represents "bad." So show "good" in green and "bad" in red.
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Occam's Razor
SEPTEMBER 29, 2009
You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. I am using Compete for the above report. Expedia is green, Orbitz is blue, Priceline is orange ( query on compete ). Now if I were the Brand Manager for the Jessica White line then I would rejoice!
maplebutter.com
JANUARY 8, 2013
Non of this academic stuff. The only problem is I haven’t found a problem or an industry – web, enterprise software, green tech, etc – where I feel passionate. We’re considering doing SEO and PPC as well as cold calling to generate leads. Just ensure you understand your numbers and manage them well. $50
Occam's Razor
OCTOBER 19, 2010
But overinvest in people and everything that is required to make those people successful: invest in process, invest in their training, invest in large monitors for them, invest in backing them up against senior management, invest in involving them in key business strategy meetings, invest in… you catch my drift).
ConversionXL
MARCH 19, 2014
Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Erin over at PPC Hero wrote a really great piece demonstrating how negative keyword match types work , including a really helpful chart. Use the “try this search” resources highlighted in green above also.
Occam's Razor
FEBRUARY 9, 2015
Here is the data for this blog from another tool I really like and use a lot, Compete … It is pretty close to reality, though everything from Dec '13 through mid-year is imprecise. In this post I've used Compete, Hitwise, SimilarWeb for site-centric analysis. It does not show data for non-US visitors to your site.
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