article thumbnail

How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48
article thumbnail

Search Engine Optimization Algorithm Changes For 2017

YoungUpstarts

You will need to determine if they are searching using a mobile phone, a tablet or a personal computer. We use the information that we harvest to provide you with content strategy techniques. PPC is Essential. PPC can help you determine the exact keywords that your users are entering when doing an Internet query.

Algorithm 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Exact or Phrase match terms can be harvested from your reports and placed into new Ad Groups. The post Why Keyword Themes +Modified Broad Match = Winning PPC Strategy appeared first on ConversionXL.

PPC 114
article thumbnail

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

Depending on the mobile device and browser you are using (for example, Safari since iOS 6), you have already been using secure search for a while regardless of the search engine you use. We can guess our brand terms and product keywords, but the wonderful harvest of category-type, and beyond, keywords is gone.

Search 154
article thumbnail

Want to Reduce CPA? Try Machine Learning–Driven Retargeting.

ConversionXL

Are they visiting on mobile? From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can. on a mobile phone and visit at least 3 pages per session are more likely to convert. . Did they view more than Y pages? Conclusion.

article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

E.g. Message match / headline match from PPC ad to landing page. Show password option helps, especially on mobile. Test functionality before you try to harvest fruits. But bad on mobile and low quality. Good on mobile, instructions, reporting. Preferences, intents, etc. change based on location and culture.