ConversionXL
DECEMBER 7, 2016
If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.
YoungUpstarts
MARCH 16, 2017
We use the information that we harvest to provide you with content strategy techniques. PPC is Essential. PPC can help you determine the exact keywords that your users are entering when doing an Internet query. PPC can help you determine the exact keywords that your users are entering when doing an Internet query.
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ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Exact or Phrase match terms can be harvested from your reports and placed into new Ad Groups. The post Why Keyword Themes +Modified Broad Match = Winning PPC Strategy appeared first on ConversionXL.
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.
ConversionXL
FEBRUARY 6, 2019
Marketing-led strategies often scale more efficiently than sales-led strategies, but rising PPC costs—especially in established markets—can price-out startups in some channels. When will the company harvest or withdraw the product? Harvesting the product ekes out the last bits of profitability. Marketing led.
ConversionXL
SEPTEMBER 17, 2019
From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can. By implementing one of the above solutions, you’ll be able to harvest AI benefits today. Why machine learning for retargeting? Conclusion.
ConversionXL
APRIL 12, 2017
E.g. Message match / headline match from PPC ad to landing page. Test functionality before you try to harvest fruits. Preferences, intents, etc. change based on location and culture. You can personalize just by understanding the markets. Personalizing at the traffic level. Action-level personalization. Simulators are unreliable.
Expert insights. Personalized for you.
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