Remove Hiring Remove SEM Remove Vertical
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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Blame it On Marketing In the next 3-6 months, a new VP of Sales is hired. Reply Nivi , on September 11, 2009 at 11:17 pm Said: One of the subtle lessons here for founder CEOs: you light a fuse on your own job as soon as you hire the first VP of Sales. innovation.

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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Google AdWords or SEM (expensive). 1x hacker in charge of product/development. Display ads (cheap).

Revenue 60
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Initially your job is to understand each of the parts of your business model before you hire someone to do it. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.

Sales 120
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Who can build the marketing machine?

This is going to be BIG.

Show that you know how to target, acquire, and profitably build up a subscription customer base, all while tracking the right metrics, and *boom* you're hired. People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc.

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Good to Great to Excellent: A Roadmap

www.launch.co

Competition is fiercer, winners win more and every vertical has many more losers. Hire mustangs, not mules Once youve got a high-performing team that embraces performance, youre going to want to make sure the pace keeps increasing and fight against folks slowing it down. We live in cutthroat times. Huge mistake.

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Lack Management Support or Buy-in? Embarrass Them!

Occam's Razor

Or we are insulted that they won't accept our recommendations, after all we are the experts here and that's why they hired us!! Or from your survey vendors such as the ACSI or the iPSI benchmarks for Customer Satisfaction for various companies / industry verticals. Often no amount of our own credibility can drive change.