Steve Blank

SEPTEMBER 7, 2009

Blame it On Marketing In the next 3-6 months, a new VP of Sales is hired. Reply Nivi , on September 11, 2009 at 11:17 pm Said: One of the subtle lessons here for founder CEOs: you light a fuse on your own job as soon as you hire the first VP of Sales. innovation.

Customer Development 232

Customer Development Developer Customer Silicon Valley 232

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Google AdWords or SEM (expensive). 1x hacker in charge of product/development. Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

APRIL 30, 2009

Initially your job is to understand each of the parts of your business model before you hire someone to do it. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

This is going to be BIG.

JULY 26, 2011

Show that you know how to target, acquire, and profitably build up a subscription customer base, all while tracking the right metrics, and *boom* you're hired. People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc.

New York City 113

New York City Marketing SEM Acquisition 113

www.launch.co

JULY 25, 2012

Competition is fiercer, winners win more and every vertical has many more losers. Hire mustangs, not mules Once youve got a high-performing team that embraces performance, youre going to want to make sure the pace keeps increasing and fight against folks slowing it down. We live in cutthroat times. Huge mistake.

Technical Review 54

Technical Review Jordan Audio Los Angeles 54

Occam's Razor

FEBRUARY 26, 2008

Or we are insulted that they won't accept our recommendations, after all we are the experts here and that's why they hired us!! Or from your survey vendors such as the ACSI or the iPSI benchmarks for Customer Satisfaction for various companies / industry verticals. Often no amount of our own credibility can drive change.

Management 68

Management Analytics San Diego Web 68