Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 31, 2011
Marketing, advertising, positioning — they’re all forms of persuasive writing, just like an op-ed in the New York Times. But this was 2003 when AdWords was new. I spent only hundreds of dollars a month and covered the entire spectrum of SEM. But that’s how you build a hobby, not a company.
Startup Lessons Learned
NOVEMBER 7, 2008
Make sure your domain registrar offers free "website forwarding" if you dont use a hosting service that lets you use a custom domain name in step 2. I recommend using a hosted service like SnapPages. Dont worry about selecting particularly good keywords, if youre new to SEM. Setup a simple website. I used to use $.05,
Both Sides of the Table
JANUARY 19, 2015
YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). But you don’t need to spend money on SEM. You can’t build a brand on YouTube.
Startup Lessons Learned
SEPTEMBER 2, 2008
SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.
Startup Lessons Learned
SEPTEMBER 15, 2008
SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Take a look and let me know what you think.
Expert insights. Personalized for you.
164 
Let's personalize your content