Traversing No-Man’s Land, The Go-To-Market Phase
YoungUpstarts
JUNE 1, 2019
The best way to explain the “gap” in the Traction Gap Framework is to review the three phases that every startup must pass through in order to succeed. In the go-to-product phase, you can get help from a plethora of incubators, accelerators and angel investors. Mind the Traction Gap? Go-to-Product. Go-to-Market. Go-to-Scale.
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