Occam's Razor

SEPTEMBER 20, 2010

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. You goal is to get people to buy your Discover data warehouse product. Missing web analytics tag from landing pages. They land on a page that is missing the web analytics tag.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

JANUARY 28, 2013

John Lewis: Thoughtful Cart and Checkout Experiences for Nonline Outcomes. I want to highlight their home page … it is simple, beautiful and incredibly smart! The page knows that! They use geo/ip to work out where I am. I smile every time I see the home page they create for me. What can you expect?

Web 164

Web Design Marketing Security 164

ConversionXL

SEPTEMBER 4, 2019

Often, marketing creativity encounters technical limitations. A web page can load only so fast. In any case, you need to see past the shiny objects in web design pitches and know how PWA technology will (or won’t) help you achieve your marketing goals. UX is constrained by browsers. You may simply be a voice in the room.

Web 103

Web Caching HTML Marketing 103

maplebutter.com

JANUARY 8, 2013

I have the knowledge in tech to implement it. I own a website that EVERYONE gets excited about when I explain it, and then they love it when they log on… however, people who have never heard about it go to the site and don’t register, I know this is because my landing page is weak, any helpful hints to better my landing page?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

SEPTEMBER 15, 2020

With it, you won’t have to rely on a developer or someone more tech-savvy. If you aren’t seeing the URLs report as expected, be sure to check that: The Google Analytics code is on the page (normally you can “right-click” and select “View Source” then search for “UA-” to find the GA code). Property setup. Goals setup.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

APRIL 12, 2017

E.g. Average time on page; we don’t know how it’s collected, we don’t know exactly what it’s measuring, it doesn’t tell us anything… but we still use it. No, the first 2% is more valuable in terms of revenue. Typically happens at the end of the product lifecycle. Crappy or outdated technology. 10K / 1M = 1%.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JANUARY 8, 2016

With it, you won’t have to rely on a developer or someone more tech-savvy. If you aren’t seeing the URLs report as expected, be sure to check that: The Google Analytics code is on the page (normally you can “right-click” and select “View Source” then search for “UA-” to find the GA code). Property Setup. Goals Setup.

Analytics 48

Analytics eCommerce Software Review Technical Review 48