article thumbnail

Proveen Strategies for Local Lead Generation

Duct Tape Marketing

Proveen Strategies for Local Lead Generation written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Fortune and Kevin Jordan. Every local-based business wants to improve their local lead generation process. Leads are the life-blood of your marketing efforts.

article thumbnail

B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Nike’s B2B arm, on the other hand, partners with select brick-and-mortar apparel retailers, including high-end boutiques for its limited edition sneakers and chains like Foot Locker for its popular Jordan line. Now, however, more new business flows through search and other channels. Many companies have yet to do that.

B2B 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Ways to Supercharge Your B2B Lead Generation Efforts

Duct Tape Marketing

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and youll find little thats helpful. 1) Answer focused blogging.

article thumbnail

Three Reasons Google Analytics is Worthless for Small Business

Duct Tape Marketing

I’m also going to guess that if you’re paying someone to help you with your online marketing or search engine optimization, they probably haven’t done that either….meaning Google doesn’t provide the search terms used by people who came to your site via their search engine if they were signed into their account at the time.

article thumbnail

Ten Steps to Starting a Podcast

Duct Tape Marketing

Ironically, the truth is exactly the opposite—writing a keyword-rich blog post optimized for internet search actually requires more technical skill (in terms of knowledge of SEO best practices) and more time than producing a good podcast episode. Step six: design your podcast cover artwork. Step seven: record an intro and outro.

article thumbnail

Why You Must Act Now to Become the #1Rated Provider in Your Area

Duct Tape Marketing

First, you should do a little bit of keyword research to find out what products or services your potential customers are searching for, and what keywords they are using to describe those products. Being the top-rated provider of a service nobody is searching for defeats the purpose of creating social proof, and won’t do you any good.

Jordan 28
article thumbnail

10 Ways to Tell if Your Content Marketing Efforts are Paying Off

Duct Tape Marketing

Speaking of SEO, another key metric to determine the success of your content marketing efforts is how well your website ranks in search results for the keywords you’re targeting. If you do the same, and do so while following SEO best practices , you will see an increase in traffic. #2: 2: Ranking for target keywords.