article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. On the flip side, inconsistency confuses consumers, limiting your chance to generate leads. Marketing playbooks work the same.

Campaign 149
article thumbnail

10 Ways to Supercharge Your B2B Lead Generation Efforts

Duct Tape Marketing

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and youll find little thats helpful.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Last week ZipCar began trading and has a market cap of about $1 billion. How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Quinstreet priced at $15.00/sh

article thumbnail

What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

This behavior has marketers pledging to up their demand generation budgets. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer? Demand generation owes a lot to inbound marketing.

Demand 95
article thumbnail

Announcing Our Investment in Renoviso

Genuine VC

We’re joined in the round by RRE, BOSS Syndicates, NextGen, and awesome strategic angels like Niraj Shah (CEO of Wayfair) and Fabrice Grinda. Both are online marketing gurus with a rich background in multi-category customer acquisition at BuyerZone, TripAdvisor, and Cayan. Today Renoviso is announcing their $1.4M

Syndicate 100
article thumbnail

5 Biggest Small Business Marketing Challenges (and How To Overcome Them)

crowdSPRING Blog

Successful marketing can mean the difference between calling it quits and celebrating your business’s next anniversary. Marketing is the heart of your business. You need to effectively market your products or services so that potential customers actually know about them. But marketing requires time, money and resources.

article thumbnail

Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

What is demand generation? Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. This is a good lead generation strategy.

Demand 91