Duct Tape Marketing

APRIL 21, 2011

The idea behind this graphic I call the Marketing Hourglass is that marketing is no longer a hunt and close business, it’s a be found, build trust, nurture, wow and refer business. I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea.

Marketing 69

Marketing RSS Social Media Lead Generation 69

Duct Tape Marketing

MAY 10, 2011

Lots of people understand the value in building relationships with other businesses that might be in a position to refer their clients. For example, a financial planner might seek out an accountant that could refer her clients to him. Related Posts: Are There Holes In Your Network? All rights reserved.

Small Business 57

Small Business Marketing Engineer Social Media 57

Duct Tape Marketing

MAY 19, 2011

Think he’s likely to refer your autoresponder to a friend? You’re not just bringing in leads, you’re nurturing them and building your reputation … and that’s the kind of lead generation that will keep paying off for months and years to come. You’ve just emailed him 9 times in a row and you haven’t sent him any junk.

Social Media 42

Social Media Email Small Business Programming 42

Duct Tape Marketing

JULY 28, 2016

You’re probably familiar with the psychological concept of social proof , which says that people tend to reference the behavior of others when making decisions. Before I get into how you can go about becoming the top-rated provider in your area, allow me to explain why doing so is well worth your time.

Jordan 28

Jordan Search Customer Lead Generation 28

Duct Tape Marketing

APRIL 24, 2012

Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.

Social Media 62

Social Media Public Relations SEO Lead Generation 62

Hearpreneur

SEPTEMBER 11, 2015

” I say this to myself for my business, a freelance pr and media company called Blitz Public Relations, and I shared with my colleague here at Menorah Park where I work part-time as well as a pr media specialist. All things being equal, people will do business with, and refer business to, those people they know, like and trust.

Entrepreneur 48

Entrepreneur RSS Social Media Media 48

www.rocketwatcher.com

NOVEMBER 8, 2010

Pipeline Measurements # of Targets - sometimes referred to as “suspects&# this is anyone in the universe who is on the receiving end of your marketing. of Leads – a lead is a prospect that you have qualified as someone who is a good fit for your product and is likely to purchase a solution like yours in a specific timeframe.

B2B 42

B2B Metrics Marketing Startup 42