LinkedIn Video Ads: Relevance, Specs, and Use Cases
ConversionXL
MARCH 6, 2019
Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). The inability to retarget video viewers doesn’t preclude lead generation.
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