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How to Become a Fractional CMO

Duct Tape Marketing

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. The key to successfully managing this type of schedule? Effective project management skills are key in managing a flexible schedule.

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Don’t Let Your Best Product Managers All Become People Managers Or Your Company Will Suffer

Hunter Walker

Why Ken Norton’s Dual Product Management Career Path Can Also Encourage Innovation At Scale. Ken’s argument is that most tech companies treat product management careers in a very different way than they do engineering and design. And oh my does this concept speak to my own experiences as a BigCo product lead. Thanks Ken!

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A VC: Employee Equity: How Much?

www.avc.com

The first bracket is the senior management team; the CFO, Chief Revenue Officer/VP Sales, Chief Marketing Officer/VP Marketing, Chief Product Officer/VP Product, CTO, VP Eng, Chief People Officer/VP HR, General Counsel, and anyone else on the senior team. Grants for CEOs and COOs should and will be made by the Board.

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Should You Offer Equity Compensation to Employees?

Up and Running

More often than not, equity compensation is an attraction and retention tool, rather than a replacement to salary. Stock options are issued to employees usually through an Employee Stock Option Plan (ESOP) and include what is called a “vesting period.” The longer employees stay, the more of their stock options they “vest.”.

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A Different Approach to Refreshing Stock Option Grants

Feld Thoughts

For many management teams, especially in rapidly growing, or mature companies, it’s an important part of their existence as culturally we’ve oriented compensation, bonuses, and future compensation around an annual cycle. I embrace this – my goal is to help these entrepreneurs and management teams win.

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6 Best Practices to Set Up an ESOP for Your Business

Up and Running

Employee retention, for both startups and established businesses, is more important than ever. When used correctly, an ESOP is a great way to build a culture of trust and respect between employees and company management. However, it’s important to remember that these plans have to be made in the best interest of all parties.

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What is an employee retention or M&A carveout plan?

Startup Company Lawyer

In response to the problem of worthless common stock, some companies have implemented employee retention plans, which are also referred to as M&A carveout plans. Below are some common structures for employee retention plans and issues related to each alternative. Straight Retention Plans. Change of Control Bonus Plans.