YoungUpstarts

JULY 17, 2013

Identify a Large Total Addressable Market. Many businesses don’t spend enough time thinking through the market that they potentially could address. What can I learn from adjacent markets that will help me? Can a competitor’s product name be easily substituted for my company’s brand? Get the right team in place.

Georgia 238

Georgia Sales Cycle Atlanta Business Model 238

ConversionXL

JUNE 14, 2021

Every marketer knows these are important questions, but finding the answers can be a challenge. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong). Finding your niche will attract more of those ideal customers than appealing to the broader market ever could.

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

MARCH 10, 2017

A big problem email marketers encounter is inconclusive tests… Image Source. As Loren McDonald of IBM Watson Marketing explains, it’s easy to get off track… Loren McDonald , IBM Watson Marketing: “A) 1 in 5 emails will be opened on mobile | 5 key CRM questions. Inconclusive tests happen… often.

Email 93

Email Campaign Audience Mobile 93

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Opportunity Pipeline – the dollar value of the opportunity.

B2B 42

B2B Metrics Marketing Startup 42