Marketing Sales Cycle Technical Review Vertical 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
Version One Ventures
FEBRUARY 15, 2017
This funding is big news, particularly since 2016 was a weak year for Ed Tech funding. Generally speaking, Ed Tech has proven to be a tough vertical, primarily due to the fact that it’s hard to charge consumers (students) directly. And selling to institutions requires a long sales cycle.
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ConversionXL
APRIL 7, 2021
Account-based marketing plays a critical role in the growth of many businesses across a variety of industries. However, many marketers often rely on ABM when it may not be the best fit. In addition, what worked for account-based marketing even just a few months ago, may not be the most optimal strategy for marketing today.
Where to Play
AUGUST 18, 2020
The post Finding new Market Opportunities in Food Business: A Case Study of GOPA Pakistan appeared first on Where to Play. We usually tend to think of innovation in terms of advanced technologies. Their root lies in a small ice-cream manufacturing and sale unit which was established back in 1988. Step 1: Market Opportunity Set.
Austin Startup
FEBRUARY 23, 2019
UbiQD enabled this innovation with safer, cheaper, and more reliable quantum dot technology that it’s licensing from M.I.T., I truly believe this is the year where quantum dots make a name for themselves in agriculture, and so its about marketing, sales, manufacturing, and generally about traction in the market.
ConversionXL
NOVEMBER 5, 2020
Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Here, I’ll show you the journey we took to finding our place in the market by testing, pivoting, and re-pivoting our serving offerings and value propositions so you can grow your agency faster, without fewer wrong turns.
Up and Running
OCTOBER 7, 2019
A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. Due to the nature of the subscription model, SaaS companies need to focus on certain metrics to ensure profitability. Marketing KPIs. Sales KPIs. “What gets measured gets done.” .
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