Up and Running

MARCH 3, 2021

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.

PPC 81

PPC Small Business Management Advertising 81

YoungUpstarts

NOVEMBER 6, 2019

Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. PPC can be expensive, as you typically pay every time the target clicks on your link (whether or not it turns into a sale). Social Marketing.

Channel 165

Channel PPC Marketing SEO 165

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. a live stream with an influencer on social media). When running paid media experiments, start with a small budget, measuring results early and often.

Framework 102

Framework Marketing Acquisition Retention 102

crowdSPRING Blog

DECEMBER 14, 2016

If you have a small budget, BuzzSumo has a good product (cheapest option is $99 per month) that can help you identify the content most shared on social media. Their product can also help you track how your content is shared on social media. Are there other ways to refer to the same terms that are not quite as popular?

SEO 48

SEO Search Engineer Small Business 48

Occam's Razor

DECEMBER 6, 2010

Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). Organic and paid search, direct traffic , Twitter and Facebook, Facebook display ads, email marketing, top referring sites etc etc. Even "Free Media", it just costs less. This is key.

Analytics 125

Analytics Web Customer SEM 125

Duct Tape Marketing

MAY 4, 2016

Referral Candy – Easiest way to add refer-a-friend to your store. Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. WordStream – Service that manages PPC campaigns, but great info too. SEM Rush – Find profitable key words. Further Reading. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28