Brand Measurement: Analytics & Metrics for Branding Campaigns
Occam's Razor
SEPTEMBER 29, 2009
Remember: Engagement is not a metric, its an excuse. ]. You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. are you doing the "branding campaign"?
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