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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Remember: Engagement is not a metric, its an excuse. ]. You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. are you doing the "branding campaign"?

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Back to our story. Use it to time your campaigns. "When

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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. More revenue! #2: An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms).

Search 135
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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.

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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

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Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

By default they only work with JavaScript tags (Percent Mobile will also capture behavior on non JavaScript enabled phones) and even then their databases of phone attributes and carrier attributes are quite poor. Only a plea to obsessively obsess about measuring outcomes and compute economic value, not just revenue.

Analytics 135