www.kalzumeus.com

AUGUST 13, 2012

Doubling SaaS Revenue By Changing The Pricing Model. They were very concerned with competing with free. The advantages: Trivial to buy for non-technical stakeholders: name the plans correctly and they won’t even need to count servers to do things correctly. (“We’re an enterprise! Greatest Hits. by Patrick.

Revenue 62

Revenue Distribution Software Non-Compete 62

Both Sides of the Table

JUNE 4, 2013

He calls this competing with “non consumption” It was the most profound business strategy book I had read and greatly influenced how I thought about company building and certainly how I think about investing. The team has stated it and has built metrics around key goals for future success. The money quote.

Technical Review 401

Technical Review Startup Business Model Non-Compete 401

Both Sides of the Table

MAY 23, 2012

They compete on features, price and execution. In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. This never existed a decade ago.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

SoCal CTO

DECEMBER 1, 2007

Then, I Review existing materials Business Plan Marketing Plan Marketing Materials Product Plan / Roadmap Current and Projected Financials Business Pipeline Team Member Bios / Resumes Current Metrics Roadmap Normally there are crude documents for each of these areas that can be quickly read / scanned.

Fractional CTO 231

Fractional CTO CTO Hire Technical Review Early Stage 231

ConversionXL

JULY 22, 2021

Each of these tools will display metrics in a different way. Indexability: This shows where a URL is indexable or non-indexable. Indexability status: The reason why a URL is non-indexable. In such cases, you’re making pages compete against each other for ranking and clicks, thus diluting their potential.

Technical Review 162

Technical Review SEO Software Review XML 162

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. No, the first 2% is more valuable in terms of revenue. Design must drive metric collection, not the other way around.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

APRIL 15, 2019

The goal was to deliver a 30% increase in revenue, the team delivered 1.7953%. Bubble Kings most commonly reside in organizations where there is little to no accountability (or misplaced accountability, ex: celebration of vanity metrics). To poke holes in the data/methodology (regardless of the Rationalizer’s analytical competence).

Leadership 79

Leadership Non-Compete Analytics Software Review 79

ConversionXL

JUNE 19, 2019

Alexa Hubley: “How to Compete in a Saturated Market”. Occurs when your business achieves $100k+ in revenue monthly. Set targets: metrics to tackle the overarching goal for your product lifecycle. We need a metric or KPI that shows how good we are at increasing the likelihood that someone will convert in the future.

Agile 90

Agile Analytics Algorithm Software Review 90

Occam's Razor

FEBRUARY 6, 2018

Your digital performance dashboard has 16 metrics along 9 dimensions, and you know that the font-size 6 text and sparkline sized charts make them incomprehensible. Focus only on KPIs, eliminate metrics. Here are the definitions you'll find in my books: Metric : A metric is a number. Time on Page is a metric.

Metrics 263

Metrics Analytics Forecast Non-Compete 263

ConversionXL

MARCH 31, 2021

This includes other non-competing agencies, as well as software and technology vendors. For example, if SEO is a priority, some metrics you’d want to focus on may include; Organic search traffic; Impressions on the SERPs; SERP click-through-rate; Avg. Examples of these channels include GrowthHackers and Hacker News.

Audience 127

Audience Non-Compete Distribution Channel 127

ConversionXL

MARCH 19, 2020

You can find more ideas here: Product Pricing Strategies and Techniques Pricing Experiments You Might Not Know, But Can Learn From Should I Lower My Prices To Compete? The questions that clients ask in the coming months are going to be more focused on business results and less on trends and vanity metrics.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Up and Running

JULY 10, 2017

In our example, it’s 20K non-paying customers. It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. Your non-paying customers don’t value the product as much as paying users do. Semrush pricing page.

Startup 110

Startup Non-Compete Viral Software Review 110

ConversionXL

JULY 3, 2020

As such, Google continued to get stopped at our paywall during crawls, and we became virtually non-existent in its search engine results pages. The New York Times, which passed 5 million subscribers in February and cleared $800 million in revenue last year, supports that opinion. Flexible Sampling (2017).

SEO 122

SEO HTML Technical Review Caching 122

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

DECEMBER 7, 2023

The discussion extends to the evolving role of leadership, with a focus on empathy as a crucial competency. And that kind of notion, think back 30 years ago, that would've been impossible, but now it's a leadership competency we're talking about. Boost revenue and save precious time by upgrading to active campaign today.

Employee 79

Employee Europe Leadership Technical Review 79

Austin Startup

JUNE 26, 2019

I’ve made a few grammatical and non-substantive updates for clarity. It’s my hope that some of it can be useful to others, specifically other under-represented founders or non-traditional markets. (I You might notice what’s not on that list above: revenue, investors. Several folks asked that I share our story here.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Steve Blank

JUNE 23, 2016

As a consequence, corporations used metrics like return on net assets (RONA), return on capital deployed, and internal rate of return (IRR) to measure efficiency. These metrics make it difficult for a company that wants to invest in long-term innovation. They knew how to execute the current business model.

Architecture 227

Architecture IRR Balance Sheet Liquidity Event 227

ConversionXL

DECEMBER 3, 2018

They took a host of seemingly fragmented industry changes—customers demanding more from their vendors, customer relationships lasting years instead of days, competing businesses appearing virtually every day—and found the common thread that tied them together: more companies and customers were switching to subscriptions.

B2B 133

B2B Marketing SEO Search 133

Up and Running

APRIL 27, 2012

We are all competing to capture people’s attention with whatever time is left, once they have logged out of their Facebook accounts for the day. A more fundamental problem that entrepreneurs can control, however, is related to their understanding of the key revenue drivers of their businesses. Most meaningful metrics.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

ConversionXL

JUNE 13, 2016

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. The probability that the tests will compete with one another tends to be low here. Shopping Cart Values / Revenue Per Visitor. In this case, measure the revenue after return or the return rate.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

YoungUpstarts

SEPTEMBER 11, 2016

Knowing precise metrics about your business is prudent business management. According to an article published by Forbes, metrics that play a critical role in any startup management includes revenue run rate, average revenue per user, customer acquisition rate, churn rate, and operation efficiency.

Operations 100

Operations Management Churn Rate Startup 100

Up and Running

JUNE 27, 2018

However, this move alienated their current customer base, as they felt that Gap was moving away from the comfortable, non-trendy items and into a more fashion-forward brand. Define success metrics before your campaign starts, then measure your effectiveness during and after the campaign. Did your strategies work? Not having a website.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

ConversionXL

OCTOBER 21, 2014

Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

David Teten

APRIL 6, 2015

There are multiple reasons for that, but a major one is that both VC and research funding is concentrated in areas where there appears to be short-term revenues, as opposed to areas that will save more lives and quite likely generate both long-term revenues and savings for society. This is not big picture.

Venture Capital 60

Venture Capital Technical Review Non-Compete Philadelphia 60

Occam's Razor

MAY 4, 2010

But when you as an Analyst recommend removing ads because you find them annoying (and they can be super annoying) you are essentially recommending the removal of a revenue stream. Ok so if I accept your recommendation of removing ads what do you recommend I do about the revenue stream? Focus on the obvious, and the non-obvious.

Web 112

Web Non-Compete Analytics SEO 112

ConversionXL

JULY 11, 2016

Three tactics to maximize revenue from a CRO program: Free test software. Logos from prominent companies mattered more than those from non-prominent companies. The lowest score for trustworthiness was the non-professional voice actor male voice (mine, if you were wondering). Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC).

PPC 48

PPC Analytics Video Non-Compete 48

crowdSPRING Blog

JULY 24, 2018

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.

Social Media 51

Social Media Marketing Analytics Audience 51

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. are you doing the "branding campaign"? Share of Search.

Campaign 128

Campaign Analytics Metrics Search 128

crowdSPRING Blog

JULY 24, 2018

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.

Social Media 48

Social Media Marketing Analytics Audience 48

Steve Blank

MAY 26, 2009

Competing with such companies is pure pleasure – just harp on their mis-understandings of the market. Non-linearity is approaching. Non-linearity is the constant. Non-linearity is the change that you must be ready for. There are no verticals, there are industries and markets. Yeah, I said.

Vertical 151

Vertical Silicon Valley Intellectual Property RSS 151

Hearpreneur

NOVEMBER 11, 2017

The web — at that time — was a big sea, and my job was to make the little fish able to compete on the same level as any of their competitors. I provided branding and web design for little fish who wanted to compete in the big sea. We’re not an agency that focuses on vanity metrics- likes, clicks, impressions, etc.

Naming 55

Naming Baltimore PR Entrepreneur 55

K9 Ventures

JUNE 5, 2015

As the check size increases, investors tend to look for more traction, established revenue models, proven unit-economics, and other metrics that were previously associated with later stage companies. So if the Micro-VCs are looking for Series A-like metrics, what does a company do when it’s just getting started?

Seed Stage 48

Seed Stage Venture Capital Early Stage Valuation 48

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Finding your One Metric That Matters But it's not enough just to know "normal". It's also vital to know what the most important metric is to your business right now.

Analytics 167

Analytics Lean Metrics Churn Rate 167

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Back to our story. Start a conversation.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

OCTOBER 11, 2022

In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Customer retention is a metric that measures customer loyalty and how good your business is at keeping customers over time. Incentivize shopping with a customer loyalty program 7.

Retention 111

Retention eCommerce Channel Community 111

Start Up Blog

MAY 28, 2014

Non linear competition where brands and big businesses get blindsided by category newbies. The auto industry would do well to remember that cars are about to become mobile lounge rooms, and all the high tech companies are already competing for the ‘lounge room’ in the house. A preemptive sense of future irony right there.

Non-Compete 74

Non-Compete Australia Technology Revenue 74

Tim Keane

JANUARY 12, 2010

3]   However, if they are built bottom up, they demonstrate and make explicit a range of business model assumptions the entrepreneur is using to think about his business and its revenue model.   If the entrepreneur has two competing offers, that’s an excellent way to understand what the market will pay.

Term Sheet 68

Term Sheet Valuation Dividend Liquidation Preference 68