David Teten

JANUARY 9, 2018

Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. Social media tools like Linkedin and FullContact increases the value of network currency (reputation and access), because people with currency can spend their currency getting to a wider array of influencers. – Network.

Venture Capital 60

Venture Capital Private Equity Silicon Valley Differentiation 60

David Teten

JANUARY 9, 2018

Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. Social media tools like Linkedin and FullContact increases the value of network currency (reputation and access), because people with currency can spend their currency getting to a wider array of influencers. – Network.

Venture Capital 60

Venture Capital Private Equity Silicon Valley Differentiation 60

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

MARCH 19, 2020

You can find more ideas here: Product Pricing Strategies and Techniques Pricing Experiments You Might Not Know, But Can Learn From Should I Lower My Prices To Compete? The questions that clients ask in the coming months are going to be more focused on business results and less on trends and vanity metrics.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Up and Running

JUNE 27, 2018

However, this move alienated their current customer base, as they felt that Gap was moving away from the comfortable, non-trendy items and into a more fashion-forward brand. Define success metrics before your campaign starts, then measure your effectiveness during and after the campaign. Did your strategies work? Not having a website.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

ConversionXL

OCTOBER 11, 2022

Customer retention is a metric that measures customer loyalty and how good your business is at keeping customers over time. According to Paul Farris’ book Marketing Metrics , a repeat customer has a 60% to 70% chance of converting. That makes understanding needs and expectations table stakes for any brand looking to compete.

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

JANUARY 18, 2022

Your audience will flock to brands with a strong reputation because they don’t associate you with their need. When done right, it works tirelessly to build your reputation. It’s a platform that empowers non-designers to make visually impressive designs without any training or technical expertise. Nothing quite beats digital PR.

Audience 122

Audience Technical Review Social Media Campaign 122