article thumbnail

How to Get Superior Returns in Venture Capital

David Teten

Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. Social media tools like Linkedin and FullContact increases the value of network currency (reputation and access), because people with currency can spend their currency getting to a wider array of influencers. – Network.

article thumbnail

How to Get Superior Returns in Venture Capital

David Teten

Many VCs focus on specific verticals, usually based on the sector in which a VC initially made her reputation. Social media tools like Linkedin and FullContact increases the value of network currency (reputation and access), because people with currency can spend their currency getting to a wider array of influencers. – Network.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

It’s tough to compete on product alone and you’re likely to see diminishing returns. Your brand is your reputation – that intangible thing that determines whether your customers trust you above the rest. There have never been more brands competing for attention than there are right now. In 2002, Elon Musk created Space X.

Marketing 109
article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

You can find more ideas here: Product Pricing Strategies and Techniques Pricing Experiments You Might Not Know, But Can Learn From Should I Lower My Prices To Compete? The reputation of SEO was finally moving away from slimy and manipulative, and Moz both helped to ride that wave and to amplify it.

Marketing 121
article thumbnail

Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

To grow a business, most entrepreneurs know that they should be implementing PR strategies. For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” They mix it up with advertising.

article thumbnail

10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

However, this move alienated their current customer base, as they felt that Gap was moving away from the comfortable, non-trendy items and into a more fashion-forward brand. You can also start with content marketing and publishing PR materials. You’re probably juggling lots of competing priorities.

Marketing 109
article thumbnail

7 Keys To Marketing Success For Small Businesses

YoungUpstarts

Starting a business means having to compete against established brands on the market. Startup marketing today requires the right combination of content marketing and PR. If the company neglects their customers, their reputation will be affected. by Tony Schubert, founder and CEO of Nerdigital Marketing.