Metrics Revenue Sales Cycle Valuation 
Steve Blank
MARCH 17, 2020
Next, take a look at your actual revenue each month – not forecast, but real revenue coming in each month. Subtract your monthly gross burn rate from your monthly revenue to get your net burn rate. All your assumptions about customers, sales cycle and most importantly, revenue, burn rate and runway are no longer true.
ConversionXL
JANUARY 9, 2019
Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analyze and act on that data.
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www.forentrepreneurs.com
FEBRUARY 2, 2010
Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.
Cracking the Code
OCTOBER 9, 2009
This strong recovery has highlighted the resiliency of the recurring revenue model in a downturn as well as the stength of the shift to soaftware-as-a-service and cloud computing. What I'd really like to see is what has happened to average sales prices for these vendors. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).
Cracking the Code
NOVEMBER 10, 2009
Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! SaaS companies use different metrics to calculate renewals. In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle?
ConversionXL
OCTOBER 22, 2018
As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. To get marketing a seat at the table and prove that it can drive revenue and pipeline, we’ve become borderline obsessed with numbers. Conversions (e.g. form fills). Black box]. However, some visibility is better than none at all. Why do I say that?
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Great list! Great list! Philippe Botteri.
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