How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
Or Monroe, Montana? But you’re also mistaken: There is no Monroe, Montana. The “mere exposure” effect helps explain why we continue to push similar songs to the top of the Billboard charts and why high-level brand awareness can ultimately lead to a sale. How much do you know about Philadelphia, Pennsylvania?
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