How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
False experts include legions of self-appointed “gurus” and “visionaries” who saturate social media with bad advice. Or Monroe, Montana? But you’re also mistaken: There is no Monroe, Montana. Consumers don’t know a good agency from a bad one, so social media presence or a major speaking gig becomes an easy proxy.
Let's personalize your content