article thumbnail

9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Online purchases start with a Google or Amazon search. This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. The report found email and search advertising were much more effective vehicles for turning browsers into buyers.

article thumbnail

@altgate » Blog Archive » The 3X Liquidation Preference Is Back!

Altgate

Posted on December 18, 2008 by fnazeeri A while ago I wrote about how a liquidation preference works and I’ve noticed that this has quickly become one of the most popular posts on Altgate and a top-10 result in the Google search for that term. Let’s recap how expensive a 3x liquidation preference really is.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Principles of Persuasive Web Design

ConversionXL

Of all the feedback the test participants gave, 94% was about design (complex, busy layout, lack of navigation aids, noring web design especially use of color, pop up adverts, slow introductions to site, small print, too much text, corporate look and feel, poor search facilities). Only 6% of the feedback was about the actual content.

Web 134
article thumbnail

Startup Equity For Employees

www.payne.org

Ive seen companies with $75m of preference, and very frustrated common stockholders that realize the company needs to get acquired for $100m or more for them to start making any money. (To To keep things simple, Ive omitted many details for preferred stock, such as "participating preferred" mechanisms. Navigation.

Equity 56
article thumbnail

Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

Use structured data to get review stars from highly reviewed products into search results. The report found that email and search advertising were much more effective vehicles for turning browsers into buyers. If you sell commodity products, you might want to pull reviews from an external site so that you can display more of them.

Customer 132
article thumbnail

4 Things That Work More Often Than Not For Mobile Landing Pages

ConversionXL

Mobile searches surpassed desktop searches for the first time in 2015 and mobile devices now account for over 60% of all digital media consumption. They have an action in mind and they are searching for a key piece of data. Mobile device usage has skyrocketed in the last 4 years. This is where Click-to-Scroll comes into play.

Mobile 48
article thumbnail

Ecommerce UX Mastery: Beginner to Pro in a Blog Post

ConversionXL

They have an action in mind, and they are searching for a key piece of data. In addition, the same study found that 100% of participants preferred sites with sticky navigation bars, despite usually not knowing why (that’s all of the participants – crazy). Make it easier for them to buy, huh? Click to Scroll.

eCommerce 100