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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

Search 154
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How to Increase PPC CTR with These Quick Tips

Duct Tape Marketing

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.

PPC 54
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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

9 gives way to other PPC SE’s like Bing and Yahoo? 9 gives way to other PPC >SE’s like Bing and Yahoo? Having done little advertising on the other PPC networks I would assume they would fall in with #8. Higher quality, niche traffic is typically 2-10x more profitable than the drive-by traffic you see from TC. #9

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.

SEO 113
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How to Start a Fulfillment by Amazon (FBA) Business—and Get it Right

Up and Running

Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. Amazon Free Products Review Group.

PPC 60
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 Why did the company have such a poor paid search strategy? " Arrrhhhh!

Framework 163
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Data Blending: What You Can (and Can’t) Do in Google Data Studio

ConversionXL

Your join key could be a page URL, product name, user ID, or many other things. In the panel displayed, select or search for the first data source you want to compare. As their PPC agency, we had to justify this dip. We discovered that news and press activity had a huge impact on people searching for Wimbledon.

Analytics 123