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JavaScript vs. Python: Which Should Marketers Learn?

ConversionXL

Several languages come up : Python, SQL, Bash, JavaScript. JavaScript for SEO, PPC, CRO, and analytics. Specialists in PPC, SEO, CRO, and product marketing benefit heavily from learning JavaScript. Use Google Ads scripts to automate PPC campaigns. Test adding keywords from the user’s search dynamically.

Marketing 117
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21 Ways You’re Screwing Up Your Landing Pages (And What To Do About It)

ConversionXL

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. No context, no content, no credibility, no call to action, no nothing… SQL error at the bottom to finish it off. That’s your headline?

PPC 132
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

This means we can join the two tables with simple sql and understand which online shoppers ended up making a purchase offline (and what keyword they used to arrive on your site): Boom! Bonus Tip : Oh and if you want to get a smidgen more value, configure the store locater search parameter in your internal site search and bam bam (!!)

Analytics 116
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Marketing is Design: Three Words that Increased My E-commerce.

Software By Rob

Until a few weeks ago I owned one of the top ranking sites on Google for the search term “beach towels.&# Back to your beach towel website… does it rely entirely on search engine stats to bring in the visitors, or do you do additional marketing eg adwords, etc? Traffic was from organic search (primarily Google).

Design 51
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How Machine Learning Can Finally Solve “(direct)/(none)”

ConversionXL

Train your model: I share sample SQL code in my prior article that covers, for example, how to train a model on users’ probability to buy in the next seven days. deterministic) and predictive attribution scenarios for the following case: A user clicks on a Google search ad and opens a mobile version of a fashion ecommerce website.

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Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Collection of end-to-end Paid Search analysis reports. #11: SQL and web analytics is your wheel house." Analysis Ninjas spend 75% or more of their time in analysis that delivers actionable insights. Total revenue.

Analytics 140