Remove PR Remove Product Development Remove Revenue Remove Silicon Valley
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Is the Lean Startup Dead?

Steve Blank

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. First Movers” didn’t understand customer problems or the product features that solved those problems (what we now call product-market fit). IPOs dried up.

Lean 335
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Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

The entrepreneur who founded and grew the largest startup in the world to $10 billion in revenue and got fired is someone you have probably never heard of. But the spirit of Billy Durant would rise again in what would become Silicon Valley. A version of this article appeared in the Harvard Business Review.

Michigan 278
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Talented product developers. When 3M brought “lead users” into its innovation process, they improved revenues by a factor of eight times over innovations from internal product developers. Some of the most creative technology coming out of Silicon Valley is designed to do exactly that.

Customer 154
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. Once the product begins to ship, startup sales execs use orders and revenue as its marker of progress in understanding customers. Freemium models have their own scorekeeping.)

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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

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Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.

Equity 40
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Why Every Company Needs a Growth Manager

Seeing Both Sides

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. Earned Media: SEO, PR, Word of Mouth.