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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Public Relations. Your Questions. Print Story.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. I couldn’t care less about those.

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Twitter Link Roundup #40 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

Good advice from @chrisbrogan for leveraging LinkedIn via its RSS feature – [link]. Flash versus substance – [link]. The Death Of Web Analytics? An Ode To The Threatened Referrer – [link]. Twitter’s amended terms of service seem to choke ad.ly & similar companies – [link].

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Upping Your PR

Up and Running

If you are in fact exceptional at what you do, have a ton of experience or are sitting on a leading edge breakthrough it’s time to start adding some PR to the mix. What exactly is Public Relations? According to Wikipedia, it is “The practice of managing communication between an organization and its publics.

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Rocket Science 4: The Press is Our Best Product

Steve Blank

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful. Now In Print!

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SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. Yet our customers said they got their company and product information from only three publications: MacWorld, MacUser and MacWeek. What did they think the leaders most important attributes were?

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How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency. And, it doesn’t involve a monthly retainer.

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