Both Sides of the Table
APRIL 26, 2016
In an eCommerce or Internet Services business it is often the marketing costs (if purchased online) and in an enterprise software company it is often marketing plus enterprise sales reps. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Payback Period!!!”
Cracking the Code
NOVEMBER 10, 2009
Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Forget everything you learned about software channels.
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ConversionXL
FEBRUARY 3, 2022
For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. For example, a software company that opens a restaurant would be employing unrelated diversification. See [via Harvard Business Review ]. million (including over $10 million from Divvy).
Both Sides of the Table
MARCH 25, 2016
It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Sam did all this analysis before even deciding to build V1 of his software and before we put serious money behind him launching.
Cracking the Code
FEBRUARY 12, 2007
Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Getting the most of your online marketing: the In & Out of SEM/SEO. Monday, February 12, 2007. on a scale of 1-4). on a scale of 1-4).
mashable.com
MAY 28, 2010
Page360 awesome post W3 Consulting Note: you can have multiple domain names: one for conventional (and one for emotional) branding purposes, several for SEO/SEM purposes, and several for Web analytics (where are my *offline* advertising dollars breeding positive ROI?). Keep it up i look forward to reading more. Others, were great ideas.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Examples of free products include Open Source software, services like HubSpot’s Website Grader , free versions of a SaaS service that have limited, but still valuable, feature sets, etc.
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