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Social Networking and Business Value

SoCal CTO

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Corporations increasingly see social media as a key PR, communications and marketing medium. Can social networking be a money-maker for companies? What are the risks and rewards?

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18 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

The Carson, California company employs about 800 people in its 4 Southern California plants. At that time, I had built my own social media following into the thousands (before the days of all the countless blogs on social media were created). Thanks to Dana Humphrey, Whitegate PR ! #17

San Diego 110
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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. We streamline strategy development using a Reality-Based approach, then execute cross-media programs including websites, brochures, ads, booths. It has been fun to get to know her again.

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What has your logo done for your lately?

Up and Running

Stop and think about all the material you produce to support your small business: ads, catalogs, stationary, envelopes, mailing labels, business cards, reply cards, websites, socials media pages and blogs… Your company name and logo appears on an extensive range of supplementary marketing collateral. But how memorable is it?

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Transcript of Building a Fanocracy Around Your Business

Duct Tape Marketing

He is an online marketing strategist, an author of a number of books on marketing including the classic, The New Rules of Marketing and PR, one of my favorites, Marketing the Moon, there are countless other books he’s going to share with us how many there are. And he’s a dentist in Southern California.

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California Startup Gold – bring it here to scale it

Scalable Startup

Great PR and finance firms, but not many startups. Southern California, The “Silicon Basin” - - With the convergence of social media, the Internet, and digital entertainment, Southern California is now humming as a great startup region. That has all changed.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality.