Steve Blank
JULY 13, 2009
Yet we hadn’t shipped a single product. All this activity occurring before we actually shipped a product. Believing Your Own BS is Toxic Lots of noise and smoke before a product ships seems to be a toxic byproduct of enthusiastic entrepreneurs. While it felt wonderful at the time, this was a very bad idea.
Steve Blank
NOVEMBER 2, 2009
Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) are all expensive and potentially fatal distractions if done before you have found product/market fit and a repeatable sales model. Where is the budget for purchasing the type of product you’re selling?
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Steve Blank
APRIL 9, 2009
The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” The same was true for PR.
YoungUpstarts
MARCH 18, 2016
Just like any other marketing or public relations effort, content marketing should start with a plan. Sign up for their newsletter or RSS feed. She’s also a veteran public relations professional and journalist who’s worked with organizations such as FedEx Corp., Start with a plan.
Steve Blank
MARCH 19, 2009
The one or two product mangers who should have known better glanced down at their shoes. Now I was cognizant I might find a customers that hated the products or company. Were our products a small part of their life or large? What did they know about our products? Has anyone ever spoken to a customer?” If so, where?
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
crowdSPRING Blog
FEBRUARY 15, 2013
How should one go about pricing their software product? How CEOs Stay So Productive | Fast Company – [link]. What is someone going to stop doing when they start using your product? The Value of Taking a Productive Pause – [link]. The Value of Taking a Productive Pause – [link]. – [link].
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