Sales Software Software Engineering Vertical 
Steve Blank
OCTOBER 26, 2020
The JAIC is a tiny team, yet we have a product directorate with 32 products that we’re building across six verticals – all the way from warfighter health to Joint warfighting to Business Process automation, humanitarian assistance, disaster relief, cybersecurity and predictive maintenance. Selling JAIC Like Enterprise Sales.
ConversionXL
SEPTEMBER 10, 2021
Product leaders often believe it’s cheaper to buy software than build it. You don’t need a large development team or outside capital to build your own software from scratch. Gartner forecasts enterprise software spending will total almost $572 billion worldwide by 2022. The problem your new software or technology will solve.
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ConversionXL
MAY 22, 2017
A Brief History of Marketing Technology Software. Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0.
Hearpreneur
OCTOBER 19, 2018
4- Description of our software. As procurement software, Tradogram helps businesses to “trade” with one another by managing the process of buying, selling or exchanging commodities and services. The final word, media, helped to define the vertical we were to operate in. 11- Inspired by the term software development kit.
Steve Blank
MAY 11, 2009
Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. So SuperMac engineering also developed video compression software, called Cinepak. The software was idiot proof. There was nothing for the consumer to do.
Steve Blank
FEBRUARY 23, 2009
The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money. Order Here.
David Teten
JANUARY 21, 2021
According to a recent interview with Founding Partner Andrew Oved, Reformation invests in SaaS (vertical and application software) and consumer product businesses that have achieved $1M-$5M in annualized revenue, while operating capital efficiently. 20% initial ownership. Liquidity is achieved through a predefined mechanism (e.g.,
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