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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113
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Starting an Online Casino

The Startup Magazine

Evidently, the gambling market continues to expand and allowing interested parties to be part of the community. Size of the online gambling market from 2009 to 2020 (in billion U.S. The software providers include Micro Gaming, playech.com, and Net Entertainment just to mention but a few. Source: Statista.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Metrics 105
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Are You Ready for Equity Based Crowdfunding?

Up and Running

You determine that your brewery needs $250,000 to get its beers in various markets and you set a fundraising deadline to ensure your brewery’s first special project will be bottled and shipped by the start of the season. This minimum amount your business aims to fundraise is the target amount.

Equity 125
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Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. Increased demand brings challengers looking to benefit from the developing market. Image source.

Product 102
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Where NPS Falls Short (and How to Put It to Work)

ConversionXL

What’s So Special About The Net Promoter Score? Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Use them for testimonials, affiliates, etc. Prominent market researchers, usability experts, and academics have all voiced concerns over NPS.

.Net 48
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Speed to first value experience.

Retention 101