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26 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

There’s a formula in advertising where cool companies have animals and colors, or some particularly majestic phrase that represents opportunity and creativity. Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. Geiger, Twelve31 Media, LLC ! #3- 3- My name and the work we do.

Naming 150
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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. Develop a landing page, do some lightweight advertising, and generally reach out to as many potential customers as you can.”. Do your own PR. Start as soon as possible.

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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

For those too young to remember perhaps the best known of this era came in 1996 and was known as Dancing Baby , a strange, animated gif of — you guessed it. He thinks the history of media businesses show that they have three fundamental pillars: news, entertainment and advertising and you need to be great at all three of these things.

Media 210
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How to Start a Startup

www.paulgraham.com

We alsothought wed be able to sign up a lot of catalog companies, becauseselling online was a natural extension of their existing business.But in 1996 that was a hard sell. When we got real funding nearthe end of 1996, we hired a great CFO, who fixed everything retroactively. We officially launched in early 1996.

Startup 105
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Building an Environmentally Friendly Brand: The Pitfalls to Avoid

Up and Running

Several years ago the global PR firm Edelmen published a study which suggested that 73% of consumers would choose to buy from a different brand of equal quality if that brand supported a good cause. Customers love it when you go green, and using renewable energy is just one way to do it.

Green 60
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Twitter Link Roundup #283 – Old Fashioned Resources for Small Business, Startups, and Design!

crowdSPRING Blog

More Wearable Designs 1996–2008 crowdspring.co/1IzLdlC. The practical guide to web design workflow crowdspring.co/1DDhR76. Must-Have Pages in Building a WordPress Business Site crowdspring.co/1gY751i. Best Wearables From Around the US crowdspring.co/1TgRo6h. The Case of WeChat and Mobile in China | Andreessen Horowitz – buff.ly/1hd4W1D.