Remove 2000 Remove Customer Development Remove Developer Remove Engineer
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products.

Lean 120
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. This can be a surprisingly difficult zone to become profitable in, because the sales and marketing motions and engineering costs are the same as for much larger sales, but without the attendant revenue.

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Entrepreneurs are Everywhere Show No. 14: Matthew Wallenstein and Jason Young

Steve Blank

Knowing your customers is the single biggest driver of startup success, and there’s no substitute for getting out of the building to learn about their problems and needs. His work led to the development of beneficial microbes that can improve how well plants grow, which Growcentia has commercialized. Get out of the building.

Cofounder 120
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New Rules for the New Internet Bubble

Steve Blank

Dot.com Bubble ( 1995-2000): “ Anything goes” as public markets clamor for ideas, vague promises of future growth, and IPOs happen absent regard for history or profitability. August 1995 – March 2000: The Dot.Com Bubble. Startups could now get a first version of a product out to customers in weeks/months rather than months/years.

Internet 334
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Entrepreneurs are Everywhere Show No. 43: Dakin Sloss and Ajeet Singh

Steve Blank

We were mostly selling our product to engineers. Selling to an IT person or businessperson in the middle of Chicago is very different from selling to a LinkedIn engineer. There are 500 Fortune 500 companies and there are global 2000, and there are another maybe 1 million small and medium businesses in the world.

Cofounder 279
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Entrepreneurs are Everywhere Show No. 43: Dakin Sloss and Ajeet Singh

Steve Blank

We were mostly selling our product to engineers. Selling to an IT person or businessperson in the middle of Chicago is very different from selling to a LinkedIn engineer. There are 500 Fortune 500 companies and there are global 2000, and there are another maybe 1 million small and medium businesses in the world.

Cofounder 279
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No Business Plan Survives First Contact With A Customer – The 5.2 billion dollar mistake.

Steve Blank

First, in 1990 the company thought it knew the customer problem to solve, and therefore it knew what solution to build. Second, since it knew the solution, it went into a 8 -year Waterfall engineering development process. Customer Development, Business Model Design and Agile Development could have changed the outcome.