ConversionXL

NOVEMBER 27, 2019

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign.

Customer 101

Customer Differentiation West Virginia Campaign 101

SoCal CTO

NOVEMBER 11, 2009

We downsized from 35 people in 2001 and are now a size that allows us to work directly with clients. We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups. Oh, and I forget to mention in my introduction about B2B. Clients use our templates for things like sales sheets.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Writing campaigns your website can't cash. Having a properly implemented Display / Print / TV / Web campaigns is now mandatory."

Marketing 126

Marketing Flash Analytics Web 126

ConversionXL

DECEMBER 9, 2013

So the question is, does emotion play a role in making more sales online? In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Emotional Design Influences Sales.

Sales 126

Sales B2B Campaign Video 126

ConversionXL

OCTOBER 14, 2015

You’ve probably heard of the famous BMW campaign from 2001. The campaign was comprised of 8 short films called The Hire. During the same period that the campaign occurred, BMW sales increased 12% – the video went viral. The most famous example is probably Apple’s Think Different campaign: 2.

Viral 48

Viral Semantic Campaign Framework 48