YoungUpstarts

OCTOBER 16, 2017

Quite the opposite, guerrilla marketing tactics offer the factor of surprise, which is exactly what it takes to generate buzz, draw the attention of a target audience, and improve visibility. A usual scenario is to infiltrate marketers into their target audience and have them start building hype around the product. Pay it forward.

Flash 162

Flash Marketing Stealth Social Media 162

ReadWriteStart

JULY 6, 2020

The way to marketing strategy involves high energy and imagination in order to grab the attention of the audience you want to target. Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Enter The Bachelorette Canada.

Marketing 156

Marketing Startup Guerilla Canada 156

YoungUpstarts

MARCH 10, 2017

You may have just been acquired, your business might be trying to come out of a major crisis or you could need to rebrand because your core audience no longer identifies with your business. So between 2002 and 2007, Compaq continued to use their logo with little change. HP Merger With Compaq. The first step was PR.

Merger 124

Merger Campaign PR Software 124

ConversionXL

MARCH 19, 2020

In 2002, McKinsey published a study of 1,000 U.S. The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded).

Marketing 121

Marketing Campaign Non-Compete Lean 121

Hearpreneur

JULY 28, 2019

Just one example of this is the fact that most entrepreneurs and founders use freelancers these days and one of the most frustrating things for most of us are the third parties costs involved when it comes to hiring and paying out freelancers on the various gig type platforms once they accept the work and ultimately once the work has been completed.

Technical Review 51

Technical Review Technology Artificial Inteligence Entrepreneur 51

om.co

FEBRUARY 5, 2013

In the early days, my belief was that blogs (or as I called them micro-pubs back in 2002) would grow really fast and it would allow me to aggregate large subsets of audiences around specific niches. The niche audiences were slower to develop, and advertising support never really showed up. And so we built our company.

Founder 80

Founder Conversion Distribution Silicon Valley 80

Designmantic Blog

MARCH 6, 2018

She believes that before building relationships with our audiences to achieve their goals, we have to connect with them first. Serving as the founder of TalentCulture and #WorkTrends Community has allowed her to collaborate with top brands like IBM, Google and Microsoft in letting them scout and hire excellent talent. Lilach Bullock.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76