5 Content Marketing Strategies for Niche B2B Industries
ConversionXL
DECEMBER 3, 2018
By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. Zuora’s founder Tien Tzuo is now regarded as a visionary, a man who predicted the shift to subscriptions before anyone else.
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